Wow, what a camera. For the curious, the vendor seems to be coy on price for obvious reasons (it a hella lot of money), but trolling Google seems to return prices between $88,000 USD and $425,000 USD for a full Photron camera ecosystem that includes ancillary equipment and support – but not the SA-1.1 camera used here. Maybe a better yardstick is a London company named Pirate who will rent you a complete system. Pirate’s prices begin at £1,000 GBP per day.
Ooh, okay. The “higher quality” Photron SA-2 costs about $130,000 USD. I quote from here (emphasis mine):
The cameras in Time Warp’s arsenal include the 720P Photron SA-1, which shoots at a maximum of 675,000 frames per second, and the higher-quality, 1080P Photron SA-2 (below), which can shoot up to 86,000 frames per second. The cameras cost $108,000 and $130,000, respectively. The third, only occasionally used shooter is the Fastec HiSpec II — a small, battery-operated camera that can shoot 720P video up to 750 frames per second. Its compact size makes it ideal for underwater shoot, in-car crashes, skydiving and so forth.